Josephine Rekers
Senior lecturer
The relevance of strategic management accounting to popular culture : The world of West End Musicals
Author
Summary, in English
The study of accounting and popular culture presents an exciting new research agenda for management accountants. This study examines this development from a strategy perspective. Specifically, this paper adds to our knowledge of the potential for Strategic Management Accounting in action by studying the novel setting of the world of West End Musicals. Using a case study approach, this study challenges conventional SMA thinking from a 'strategy-as-practice' perspective, using the process of developing a popular theatre portfolio of activities. Findings indicate that strategy is a complex practice which is an inherently social process: Theatre producers negotiate a route to the market that is mediated by validating intermediary organizations that contribute and communicate the reputation of new cultural products and thereby support the strategic process.
Department/s
- Department of Human Geography
Publishing year
2017-06
Language
English
Pages
47-55
Publication/Series
Management Accounting Research
Volume
35
Document type
Journal article
Publisher
Elsevier
Topic
- Human Geography
Keywords
- Popular culture
- Strategic management accounting
- Strategy as practice
- West End Musicals
Status
Published
ISBN/ISSN/Other
- ISSN: 1044-5005